Ego Armour Fit for the Ad Battlefield

"Slapping can make you fat." - A.I.-Generated Inspirational Quote   Your copy could have been written by an Orangutan with no fingers. Was your hair styled by blind knife-fighters? You should be replaced by a sign that says 'VOID' on it - it would be of more use. If you're sick of hearing such creative -… Continue reading Ego Armour Fit for the Ad Battlefield

Dolphins: Sexier than Sharks

"Fear is just a princess tied to a rock." - A.I.-Generated Inspirational Quote Instinct is vital to all animals. We're the world's numero uno apex predator, but we don't hide behind bushes stalking prey (R.I.P. Steve Irwin), we chase insights and ideas - new ways by which we can anatomise our respective fields. If you're… Continue reading Dolphins: Sexier than Sharks

The Creative Art of Passivity

"Relatives exist to eat your inner child." - A.I.-Generated Inspirational Quote Creativity, inspiration, the spark. People talk about the creative process like it's a run on a treadmill. 'If you get up early,' they might say, 'and eat right, and be good and positive, it will come to you.' As if inspiration is a vitamin you… Continue reading The Creative Art of Passivity